brand identity 2005

We were in fashion for 4 years, creating our own label, designing, producing and selling great & unique handbags. 

Hardtroze (founded bij Dirkje Bakker, Nelleke Wegdam, Ester Eijkmans, en Annette Romkes) was an example of our thirst to create a unique brand (and identity) of fashion bags. With much interest from consumers, press and fashion professionals, we created a brand that sold in over 32 stores throughout Benelux. We were invited to join Amsterdam Fashion week with a stunning exhibition in ‘het Tassen museum Hendrikje’ (handbag museum).

We created a tone of voice, which was all about having fun and the message that you can never have too many handbags. 

This great adventure resulted in thoroughly understanding the world of fashion.