brand identity

Noosa Amsterdam is a fashion brand that creates original accessories based upon stories and materials from around the world.

We reshaped the Noosa brand identity by going back to the beginning and demonstrating the stories behind the brand and the products. All elements of the brand identity are focused on story telling, sometimes more literal and other times more abstract. The brand book leans towards the idea of a travel journey to enhance and illustrate the brand values and to set the stage for the overall communication & design of the brand. 

We lead the creative direction for the brand communication and created a brand platform and strategy, the overall concept and visual identity, guidelines, packaging, copywriting, photography and illustration.

Photography: Karen Rosetzsky
Styling: Helena Llamas