Miss Etam

Campaigns & Activations

Miss Etam is a fashion brand with close to 100 shops and one of the most successful webshops in the Netherlands. 
They like to inspire their target group and challenge her to ‘Mooi jezelf zijn’ / be your beautiful self, from the in and outside.

1). Libelle Zomerweek 2017
Miss Etam was present during the Summer event ’Libelle Zomerweek’. We created a campaign for this festive occasion with the big idea ‘to seize all moments of the summer’. Central in the communication is the message to ‘Dress up. Dress down. Dress the way you are’. Be your beautiful self, ‘Always & everywhere’.
We organised a workshop, where lot’s of people stand in line to get advice on how to do this, which resulted in a personal Fashion ID.
We created the concept & design, were responsible for production and execution.

2). Christmas Campaign 2017.
The art of giving back & then forward is the main idea behind this months campaign. So next to giving many gifts whithin the target group, we also gave them the opportunity to share or give them forward.
The activation was executed at 30 locations throughout the country. Highlighted and broadcasted in SBS 6 programs: ‘hoe viert Nederland Kerst’ and ‘Piet’s weerbericht’. And reached their goal to increase the December sales.

We created the concepts & designs, were responsible for productions and executions.