Brand identity

Steps is a Dutch fashion brand which targets women and their daughters. Their signature prints and striking use of color, defines them as a unique fashion brand. With the strong belief that the woman herself is the most beautiful part of the outfit, and making her aware of her femininity. This inspired us to create a world around dressing up & inner beauty. Steps is like a gift that keeps you unwrapping, where you will always be surprised. Just like a woman who is beautiful on the outside ... Once you delve deeper it becomes more and more interesting.
There is always more at Steps; More beauty, more sparkle, more depth, more femininity ..

We lead the creative direction for the brand communication, created a strategy, the overall concept, visual identity, logo design, guidelines, retail signing, sales campaign and packaging.

Copywriting: Roos Smit