Visual Identity 2017

The model's health pledge

Visual Identity 2017

The fashion sector is a flourishing and dynamic industry, where aesthetics plays an important role. The Model’s Health Pledge believes that there is no beauty without good health. With our help on the branding side, we developed an online platform, together with a network of leading fashion companies and professionals who advocate improving general health and healthy working conditions for models and all other players in the fashion industry. This website also acts as a reporting point for worrying situations. Together we work on improving conditions for everyone in our industry.
We made the idea of pledging visible in the logo and identity. This way we are showing that these parties form the basis of the The Model’s Health Pledge platform, and giving them publicity in all existing media. 

We lead the creative direction and created the overall concept, visual identity and logo. 

Photography by Remy Castle.

The models health pledge