Brand identity

Promiss is a fashion brand that is specially designed for women over forty with a modern classic lifestyle. Therefore we created an inspiring world where age is just a number.
We came up with the tagline: Because character is the essence of style. And created a world where Promiss could speak to their customers and encourage them to be themselves, develop their own character, dare to show their character and celebrate it.
These values are next to both a brand message and also an illustration at the same time. Resulting in a strong typography based brand identity. Sophisticated, clean and with a strong layout.

We lead the creative direction for the brand communication, created a brand platform, strategy, the overall concept, visual identity, guidelines, copywriting, photography direction and packaging.