Telling Stories

Typography can never exist without good copy, which is why we are not only busy with how something looks, but also what is said. Copy writing is a very important part of communication, and something we always take on, as part of a concept. For us, these two things can't exist without the other.

We believe the best tool to involve your target audience in branding and communication is story telling.

This doesn't mean we want to use a lot of text, all of the time. Story telling can have many shapes and forms, from textual to photographic, illustrated, film or something more abstract.

As part of brand creation we always put an emphasis on tone of voice and the copy concept, but for a brand it goes even further, a brand has to tell stories, not just in text, but also throughout the communication.

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