campaign & photography book 2013

“SO - Selection of Dutch Photography” is an annual award which chooses the winning photographer based on his or her signature style best presenting the zeitgeist in that year, in this case 2013. 

As it was about the best photography and there is only one winner we decided the award book had to gilded, like an ancient treasure, to elevate the winner to the highest possible level above silver and bronze. This was to emphasise that gold is the ultimate prize. We created the overall concept, campaign, book & editorial design and copywriting.