WE fashion

packaging

WE fashion is a Dutch brand and also located in several European countries and specialising in womens, mens and kidswear collections. 

1/ To introduce the spring/summer ’14 collection to the press, we created the concept, design. The package faults into a clutch bag, and is a twist on the concept of a goody bag.

2/ To introduce the autumn/winter ’14 collection to the press, we created the concept, design, copy and matching packaging. The package design tells the story of “124 grams of autumn” told in a playful way.

3/ Designer Claes Iversen produced a special holiday season collection, which contained 5 black dresses for WE fashion. We created the luxury packaging to compliment this collection by using illustration, beautiful printing techniques and materials