Miss Etam

brand identity

Miss Etam is a fashion brand with close to 100 shops and one of the most successful webshops in the Netherlands. They like to inspire their target group and challenge her to be her unique self. ‘Mooi jezelf zijn’ / be your beautiful self, from the inside and outside.
In all campaigns we created an inspiring, ‘gezellig’ (cozy) and recognisable environment, which give Miss Etam the possibility to inspire, advise and build a strong relationship by showing a sincere interest.  

We lead the creative direction for the brand communication, created a strategy, the overall concept, visual identity, logo design, guidelines, brand book, photography, retail signing and packaging. Next to that we created seasonal communication concepts, brand activations and awareness campaigns for more than 2 years, until now.